Why SEO is Important
When it comes to Internet marketing, the old real estate adage comes to mind: “Location, Location, Location.” SEO is important because, like a physical business, if your website can’t be found, customers won’t come calling. For many years, the most common way a business would be found was through the Yellow Pages. That’s not the case anymore. Today, people go online. More than 65% of online use starts with a search engine, and Google is the 800 lb. gorilla with 86% market share.
Simply said, the location you need to be is Google. If your site is not well ranked on Google, people won’t find you.
Where People Click on Google
Search engine optimization (SEO) is the process of preparing your website for higher Google organic search rankings. Here’s why SEO is important:
- SEO generates by far the most potential traffic to a website.
- 53% — The amount of website traffic generated by organic search. (Source: BrightEdge)
- 90.6% — The amount of web pages that get no organic search traffic from Google. (Source: Ahrefs)
Without SEO, your website likely won’t generate enough traffic and leads to justify the cost of having built your site.
Benefits of SEO
Give customers what they want:
Keyword Research prepared as part of your SEO program will define the site content that your customers are looking for so you can better meets the needs of your target audience.
Increase site traffic and leads:
After all, isn’t this why you’re online? SEO will increase the number of people coming to your site who are interested in what you do and who will contact you for more information about your products or to request a quote.
see what our clients say
I am amazed at how quickly Pilot Fish gained an understanding of our product and our audience. In addition to leading our SEO efforts, they’ve also become a valued partner with the usability and content of our site.
Their recommendations are on point and they provide regular communication and reports so we can track our progress. We appreciate their professionalism, attentiveness, expertise and results. The proof is in the pudding.”
“We’ve seen improvements in lead conversions, site engagement and time on site as a result of Pilot Fish’s SEO efforts. Their recommendations on content marketing have been a game changer for us…”
We’ve found the SEO work to be a worthwhile investment in the additional visibility we’ve attained on Google and qualified leads we’ve been able to send to our sales team.