P.O. BOX 1662 • STOW, OH 44224
B2B Marketing Services that You Need 
B2B Marketing Services that You Need
When sourcing new suppliers, 80% of industrial buyers start with Google.

It’s not uncommon for an Internet marketing firm to start an introductory call with this question:

"Tell me what you're looking for?"

At Pilot Fish, we don’t need to ask that question, because we already know that every B2B business has one thing in common regardless of industry: the need to generate leads.

Understanding that is the core underpinning of Pilot Fish’s B2B marketing service offering – providing industrial companies the services that we know work in generating leads and sales.

Focusing on the 80% Issue

When sourcing new suppliers, 80% of industrial buyers start with Google, with 73% relying on company websites for product and service information (Source: ThomasNet).

As an Internet marketing firm whose history pre-dates Google, Pilot Fish understands the search giant’s importance to lead generation for industrial companies. We’ve developed B2B marketing strategies that leverage the ability of Google and your company website to generate leads for you.

Our various Internet marketing services are designed to be combined for a comprehensive B2B marketing strategy that expands our customers’ online profile and creates opportunities for new business.

Right-sizing Internet Marketing for Your Business

What sets Pilot Fish apart from other Internet marketing firms is our ability and willingness to develop a B2B marketing strategy that makes sense for your industrial business. No cookie-cutter plans or shoe-horning your business into an Internet marketing strategy designed for B2C companies. Pilot Fish works with you to identify the program best suited for your business. Things we consider:
  • The current performance of your online marketing
  • How your website stacks up with competitors
  • How much in-house Internet marketing expertise and capability you have to contribute to efforts
  • How much you can or want to spend

Robust Offering of B2B Marketing Services

As an Internet marketing firm that specializes in working with industrial companies, we understand that not only may you not want to implement every form of Internet marketing, but that you may not need everything we offer.

That’s why Pilot Fish works with you to identify the best combination of marketing services that will improve your company’s online lead generation, including:

see what our clients say

Joe Klink
Director of Corporate Relations

I am amazed at how quickly Pilot Fish gained an understanding of our product and our audience. In addition to leading our SEO efforts, they’ve also become a valued partner with the usability and content of our site.

Jim Finnerty
Wintriss Controls Group / ShopFloorConnect
Product Manager

Their recommendations are on point and they provide regular communication and reports so we can track our progress. We appreciate their professionalism, attentiveness, expertise and results. The proof is in the pudding.”

Paul Cassidy
American Punch Co.
Director of Sales

“We’ve seen improvements in lead conversions, site engagement and time on site as a result of Pilot Fish’s SEO efforts. Their recommendations on content marketing have been a game changer for us…”

Lloyd Pillsbury
Production Resources Inc.

We’ve found the SEO work to be a worthwhile investment in the additional visibility we’ve attained on Google and qualified leads we’ve been able to send to our sales team.