Making the Most of Your Email Marketing Campaign Email marketing is a popular tactic with B2B marketers – 81% use email to reach their target audiences. And it’s equally popular on the receiving end – 86% of business professionals prefer email for business communications. But just because everybody’s doing email…
Content Marketing
Is it Time to Start Using Pay-Per-Click Advertising? So, your company has been active in making sure your site is well ranked on Google through search engine optimization, but you’re starting to see lots of competitors’ ads positioned above your organic listings. Should you give in and start buying pay-per-click…