B2B SEO

periodic-table-featured

05 Dec: Elements of a Successful SEO Strategy

Elements of a Successful SEO Strategy Wondering what it really takes to execute a successful B2B SEO strategy?   Based on more than 25 years of experience in website development and SEO, here’s what the SEO experts at Pilot Fish recommend:  1. Keyword Research and Competitor Analysis Before you start redesigning…

keywords-featured

11 Nov: The Difference Between Meta Keywords Tag and Keywords

The Difference Between Meta Keywords Tag and Keywords We still talk to prospects who believe that search engine optimization is as simple as just “updating the meta keywords.” The truth is, the meta keywords tag has not been in use by Google for quite some time. So, why the continued…

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16 Apr: Why Have My Search Rankings Dropped?

Why Have My Search Rankings Dropped? On March 12, Google announced what it called a “broad core algorithm update,” the sixth major change to the search engine’s algorithm in the last year. Unfortunately for everyone, that’s about as specific Google got in describing the impact of “Update Florida 2,” as…

social-media-or-seo

15 Jan: What’s More Important: Social Media or SEO?

What’s More Important: Social Media or SEO? There’s a lot of buzz in marketing circles about the importance of using social media.  I read an article recently disclosing the results of a survey of businesses indicating that social media is the No. 1 area in which companies feel they need…