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The Need for Site Speed

Faster pages are known to have higher traffic and better search rankings.

Since Google is tightening its SEO standards on website download time and page speed (factoring your site’s download time into search rankings), it’s time to take action, if you haven’t already. There are countless operations that can be performed to improve page speed, but, knowing where to begin can be overwhelming.


My site seems to load fine, so why is this necessary?

  • To maintain visitors.
    Statistics show that, if your site does not load quickly, visitors will leave in just a matter of seconds. Fast page load times are a major factor when it comes to user experience, usability, and the overall functionality of your website.
  • To perpetuate sales.
    On e-commerce sites, visitors who become frustrated with slow page load times are not likely to return, which oftentimes leads them to competitor sites. Fast load times lead to more customer interaction and better sales.
  • To improve rankings.
    Faster pages are known to have higher traffic and better search rankings. Significant improvements in site speed will lead to better performance.  
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