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Pilot Fish celebrates 25th anniversary of Internet marketing excellence

We were there at the forefront and continue to offer our clients SEO expertise derived from many years of practical experience.

My, how time flies when you’re having fun! Pilot Fish is celebrating 25 years in the Internet marketing industry, through our affiliated business Polysort.com, which was founded in 1995 as the first online portal for the plastics and rubber industry.

And, my, how things have changed over the last 25 years!  When we started Polysort.com, it was the Wild, Wild West back then, and we cut our teeth teaching plastics and rubber companies how to setup email accounts and build their first websites. 

Very few companies had websites in 1995, so helping plastics and rubber companies build their online presence became our primary business,which is just a part of our mission today.

With the launch of Google in 1998 and its subsequent growth, search engine optimization become a must-have for every industrial company's marketing toolkit. That's where Pilot Fish stepped in.  

As inquiries increased from non-polymer businesses and the need for SEO grew, Pilot Fish became our website development and SEO arm, providing Internet marketing services not only to plastics and rubber companies, but also to other industrial businesses in a variety of markets, including medical, packaging, woodworking, construction products, chemical, machinery and more.    

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Play the Percentages to Improve SEO & Digital Marketing Effectiveness

 

Hiring the right provider is just the first step in the right direction.

Hot off the presses this month is a new study of digital marketing trends across a wide range of sectors.

The results are telling:

  • Nearly half (41%) of the 275 respondents characterized the state of their organization’s digital marketing as below average compared to their competitors
  • 71% said their digital marketing effectiveness was either increasing only marginally or actually decreasing
  • 40% and 35%, respectively, cited the lack of skills/training and the lack of an effective strategy as major obstacles to their digital marketing efforts
  • 45% reported SEO was one of the most difficult digital marketing strategies to execute

Those figures all point to one fact: there are a lot of companies out there in need of digital marketing assistance.

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1883 Hits