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Why Have My Search Rankings Dropped?

Given Google’s newer emphasis on user intent, it becomes very difficult for a single site to dominate the top rankings across a broad set of keywords.

On March 12, Google announced what it called a “broad core algorithm update,” the sixth major change to the search engine’s algorithm in the last year. Unfortunately for everyone, that’s about as specific Google got in describing the impact of “Update Florida 2,” as it has been named.

As with prior changes, Google’s advice in managing this new update is to continue with standard, accepted SEO practices.  But, for sites that have noticed their traffic on the downhill lately or in the last couple of years, a better explanation is in order.

How SEO Started

In the early days of Google, earning Page 1 rankings on the search engine was as easy as incorporating the right keywords into your meta tags and content. Companies that jumped on the SEO bandwagon early got tremendous advantage, dominating rankings within their business segments.

Over time, Google modified the algorithm to make capturing the prized top rankings more difficult, adding backlinks and myriad other ranking signals.

Today, we know that the Google algorithm incorporates more than 200 ranking factors, about half of which are related to on-page SEO and the other half to backlinking and content marketing.

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