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Chrome Security Hurdle May Affect Your Website’s Usability

50% of U.S. browser traffic comes from Chrome, which means many site visitors may not be able to view your site properly starting in March.

Google is set to throw a new wrench into how visitors view your company’s website. Starting in March, Google’s Chrome browser will start blocking “mixed content” on secure websites.

Which might sound like confusing jargon, so let’s have some definitions first:

A secure website is one whose address starts with https, rather than just plain http. The “s” means the site is secured by extra coding to deter hackers from intercepting the personal data entered by a visitor to that site. The extra coding also allows your browser to verify that it’s really displaying the website you want to view.

A nonsecure website doesn’t have that extra layer of protection. Google often labels these sites as “not secure” and can even block users from easily reaching the site.

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