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Play the Percentages to Improve SEO & Digital Marketing Effectiveness

 

Hiring the right provider is just the first step in the right direction.

Hot off the presses this month is a new study of digital marketing trends across a wide range of sectors.

The results are telling:

  • Nearly half (41%) of the 275 respondents characterized the state of their organization’s digital marketing as below average compared to their competitors
  • 71% said their digital marketing effectiveness was either increasing only marginally or actually decreasing
  • 40% and 35%, respectively, cited the lack of skills/training and the lack of an effective strategy as major obstacles to their digital marketing efforts
  • 45% reported SEO was one of the most difficult digital marketing strategies to execute

Those figures all point to one fact: there are a lot of companies out there in need of digital marketing assistance.

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