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Is it Better to Have a Blog or a News Section?

A blog can can be used for a wide range of information, including press releases, trade show schedules and feature articles about the company’s products and services.

There’s a question we’re regularly asked by our industrial and B2B website design clients when discussing content marketing opportunities: Should we add a blog or post news to a news releases section?  Which one is better for SEO?

My answer typically is to choose a blog as it’s more versatile than a news section, is easier for non-experienced website users to update and provides as much if not more SEO value.

When we review websites during our sales process, it’s not unusual to find that the news on an industrial website’s news section is dated.  Oftentimes, there are very few press releases posted and it’s common to see the latest one is a couple years old.

Most businesses, especially small to mid-sized manufacturers, don’t have regular events that they or we’d call news and don’t have a person whose main priority is content development and marketing for the website.  So, it can become a challenge to keep a news section fresh with regularly posted items.

By contrast, a blog offers the opportunity to post anything a business wants to, without specifically having to label it as news.  A blog can be used for a variety of announcements, topics and articles, including press releases with actual company news, trade show schedules and feature articles about the company’s products and services.

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