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The 1 Big Reason You Should Care About B2B SEO

The objective is to ... ensure your company’s success, today and for the foreseeable future

Pilot Fish has posted a number of blogs recently about how to ensure SEO success and how to stay relevant in today’s industrial marketing landscape, but there’s one key topic we haven’t touched on:

Why should you care?

And there’s only one real answer to that question:

Because you want to make money.

There’s always a lot of talk about B2B SEO this or search engine rankings that, and it’s easy to lose sight of our final destination on this sometimes crazy journey of industrial marketing.

The end game isn’t just to rank well on the search engines. It isn’t to line up a row of shiny B2B SEO trophies on your mantel. It isn’t even to say “nanny nanny boo-boo” to your competitors whose websites don’t rank as well as yours (although that is fun).

The objective is to:

Make your company easy to find online so that
                  You can generate more leads to
                                          Achieve the ultimate goal of increasing sales
                                                         And ensure your company’s success, today and for the foreseeable future.

The facts are well documented (here, here and here): Key decision makers with the power over major purchases rely on the Internet to find critical information on the goods and services their companies need.

If you want those decision makers to find your company, you need a website with good B2B SEO that puts you front and center on the first page of search engine results.

The next time someone at your company questions your Internet marketing expenditures or pooh-poohs the importance of good search engine rankings, don’t be afraid to put them straight. Your company’s profitability and long-term viability depend on it.

If you’re ready to harness the power of B2B SEO to your company’s advantage, Pilot Fish is here to help. Contact us at 877-799-9994 to learn more.

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