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Review Your Website to Ensure SEO Success in the New Year

A poorly maintained site usually won’t rank well on Google.

2018 is nearly over, and we all have our own lists of things we’d like to complete before the end of the year.

One task that should definitely be on your list is a quick review of your website.

Let’s be clear: mistakes on your website matter. An old phone number or malfunctioning contact form could keep you from acquiring a new customer, while inaccurate information and broken links can lead new prospects to decide you’re not a vendor they feel comfortable with.

Broken links and inaccuracies matter to Google as well – a poorly maintained site usually won’t rank as well in Google’s search results.

So what’s a concerned site owner to do? Here’s a simple checklist of 10 items to review on your website to make sure your site is in good shape:

  1. Your corporate address, email address and phone number
  2. Your product information and list of services
  3.  Any references to staff members or email addresses
  4. Facilities and equipment lists
  5. Images – look for old facilities, discontinued products and former employees
  6. Tagline or motto
  7. Maps/directions to your facility
  8. Your contact form – are the qualifying questions still pertinent?
  9. Internal links – did you discontinue any products or services that have been removed from the site? Check your pages for any remaining broken links to those discontinued pages.
  10. External links – if you have links to external resources, partners or information, verify that those links are still accurate. Over time, companies can close or be acquired, causing domains to become dormant. Resource sites can shut down or change their web addresses.  You want to be sure that the links you have on your site to third-party sites are still going to valid sites.

Anything that’s inaccurate should be easily fixed by a qualified website developer.

In addition to reviewing the checklist, make sure to:

  • Submit your contact form to see if it goes to the right person
  • Review your site on your smart phone – Google’s mobile-first policy means your website needs to work well on mobile devices as well as it does on laptops and desktops.

If you have time, review the search terms your website is optimized for. Is the list still pertinent? Are you offering new services or products that aren’t covered by your existing terms?

If you don’t have time now, make keyword research one of your New Year’s resolutions. If you want to reach the right people in 2019, you’ll want to make sure you’re targeting the terms those people use on the search engines.

And that’s it: facts, forms, and terms. If those are all right, you know your website will start 2019 off on the right foot.

If you need help with a site review or keyword research, make sure to contact Pilot Fish. We have the expertise to help you create a website that generates the results you need.