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Play the Percentages to Improve SEO & Digital Marketing Effectiveness


Hiring the right provider is just the first step in the right direction.

Hot off the presses this month is a new study of digital marketing trends across a wide range of sectors.

The results are telling:

  • Nearly half (41%) of the 275 respondents characterized the state of their organization’s digital marketing as below average compared to their competitors
  • 71% said their digital marketing effectiveness was either increasing only marginally or actually decreasing
  • 40% and 35%, respectively, cited the lack of skills/training and the lack of an effective strategy as major obstacles to their digital marketing efforts
  • 45% reported SEO was one of the most difficult digital marketing strategies to execute

Those figures all point to one fact: there are a lot of companies out there in need of digital marketing assistance.

The urgency of that need is underlined by the fact that 58% of the participants listed increasing lead generation as one of the most important goals of digital marketing.

The solution is logical: hire a company that specializes in digital marketing to augment in-house efforts. A specialist has the experience needed to create effective strategies and see them through to completion.

Of course, you don’t want to hire just any company that says it’s good at digital marketing, but you can use the checklist below to help select the right digital marketing agency for your business:

  1. Is the company well-versed in your industry?
  2. What about the agency’s bench strength? Do you have to depend on just one practitioner or is there a team in place that has the depth of knowledge needed to achieve your goals?
  3. Does the agency’s skill set match your existing needs as well as fulfill potential requirements in the future?
  4. Is the company up-to-date on current digital marketing best practices? An expert using outdated tactics isn’t much of an expert.
  5. Can the agency provide evidence of demonstrable success?
  6. Will you receive regular reports on completed tasks as well as on the effectiveness of those tasks? Transparency and accountability are the keys to any good marketing relationship.

Hiring the right provider is just the first step in the right direction. The second critical step depends on you to give your new digital marketing partner the tools it needs to succeed. Good marketing of any kind doesn’t take place in a vacuum. To improve your digital marketing capabilities and get the best value from your agency, you need to make the company a member of your team by:

  • Keeping the agency informed of new products and developments – preferably before they occur
  • Sharing your complete business goals, obstacles and dreams – the more information your agency has, the better they can meet your needs
  • Giving your provider access to your analytics, social media accounts and content management system, which can streamline processes and create additional efficiencies
  • Making your expectations clear – not even the most expert expert can provide what you can’t define
  • Holding the agency accountable – if something doesn’t seem right, say something. Don’t wait until disaster is at your doorstep, when it’s too late for anyone to achieve success

Read some case studies and testimonials from companies for which Pilot Fish provides SEO and digital marketing services.

If you’re one of the 71% who know they need help achieving digital marketing success, you can get the assistance you need  - contact Pilot Fish today to learn how or call 877-799-9994 ext. 2104 for immediate assistance.




Credit: State of Digital Marketing Survey, Ascend2 and Research Partners, March 2016

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