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6 Linking Tactics – and a Bonus Tip – for Better B2B SEO

Content marketing & link-building can provide a powerful one-two punch for your B2B SEO.

One easily forgotten element in the battle to improve search rankings is simple linking.

Here are some easy ways to increase the number of links to your website:

  1. Content marketing is the key here: Write new, useful content every month – no one will link to an old, outdated website that has nothing new to offer. This content can include:
    • ;Blog posts
    • Slideshows (posted to a sharing site like SlideShare.net and your website)
    • Infographics
    • Videos (posted to YouTube and your website)
    • FAQs
    • How-to tutorials
  2. Include social media “share” icons on each piece – make it as easy as possible for site visitors to share a link back to your website.
  3. Make sure each new piece of content contains links back to your most important pages. This is vital for content that’s hosted off your website – say slideshows on SlideShare or videos on YouTube.
  4. Promote each new piece of content on your social media accounts (your company doesn’t do social media? Start today!) – again, make it as easy as possible for people to link back to your website.
  5. Find new venues for existing content – Flickr is a great place to store and display videos and photos from your website. As long as you don’t actively sell on the site, you can also include links back to your most relevant web pages.
  6. Identify high-quality directories related to your field and make sure to have a listing in those directories.

Bonus tip: Don’t forget internal links. The search engines view links within your site to be just as important as links coming from outside your site. Besides making sure each new piece of content links back to your most important pages, take some time to review existing pages to see where you can add links there.

A strong content marketing plan and thoughtful link-building can provide a powerful one-two punch for your B2B SEO.

Need a reliable SEO partner in your corner? Contact Pilot Fish today for the content marketing and B2B SEO help your company needs.