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Keep Your Website Redesign Project on Track and within Budget

Problem: Not getting back with your web design company in a timely manner 

Solution: Be accessible.
Designing a website is a team effort and requires a lot of back-and-forth communication between the client and the design company. To keep your project on track and to secure your place in the production schedule, respondto questions, requests for materials and feedback, and gather approvals on your end in a timely manner.

Problem: Including decision-makers too late in the process, or not at all.

Solution: Involve all decision-makers early in the process and get feedback and approvals for design concepts and content before programming begins. Don’t sign off on design concepts until all important decision-makers have reviewed and agreed. Anyone and everyone that has an impact on the launch of the website should be involved throughout the ENTIRE process. Please do not sign off on any step unless you have gotten the go-ahead from each of these individuals. Not reviewing the design with all of the decision-makers almost always results in complex late-stage edit requests which have proven to be one of the most costly mistakes a client can make. For instance, if the nature of the edit requires a change in the structure of the site, the request could cost thousands to implement. These late-stage changes will undoubtedly throw your project off schedule and off budget.

Problem: Changing out images/sliders/headers

Solution: Know ahead of time which images you would like to use for all areas of the site.

Be specific about which images you would like to include on your website andassign those images to individual pages. Know that design work goes into editing each image and takes time to complete. If approved images have already been edited, cropped, uploaded and incorporated into the site, having to later replace those images could result in additional costs. The same is true, even more so, for header images and sliders, which are often custom-designed and could take a significant amount of time to recreate.

You can avoid having to swap out images late in the process by making careful image choices prior to the start of the design. Also, consult with your web designer about whether the images that you are considering are of a high enough quality to use on your website, or, whether you should hire a photographer for more professional-looking images.

Be sure to discuss your image choices with all of the parties involved in the website design before submitting those to the designer.

Problem: Late-stage design changes

Solution: Don’t sign off on designs prematurely.
This is one of the most crucial and costly mistakes that I have seen clients make. I can’t emphasize enough how important it is to request all design edits before the site has reached the programming stage. So, that means, you will need to submit all of your final design edits before signing off on any design approvals. If you have officially signed off on the design, edit requests from this point on will most-likely affect the structure and programming of the design (and of the responsive design), which are often very costly. (Most minor text edits do not apply, unless they are part of an image, or affect the overall structure of the page.)

Problem: Waiting to review content till it’s on the website

Solution: Whether you write your own website content or have your web design/SEO firm write it, it’s important to have your company’s decision makers review and approve the content prior to building the site. Although most text changes are easy to make after the site has been built, some content may be incorporated into more complex graphics or website features that can be costly to edit later. Legal reviews should occur at the time the content has been written or early in the website review process so that the launch date isn’t impacted by waiting for a lawyer to give his/her blessing.  

For assistance in planning your company’s website redesign, contact Pilot Fish at 877-799-9994 ext. 2104.

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