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How Testimonials Can Help your SEO Rankings

Every business understands the value of posting testimonials from their clients on their websites.  Testimonials provide added credibility to a business, particularly in an age where many transactions are conducted exclusively online, via websites, e-mail or on the phone, without ever meeting someone from the company with which you are doing business.

But, have you ever considered the value of your testimonial on one of your suppliers’ sites? 

Your suppliers, like you, understand the value of including customer testimonials on their websites, and they’re likely willing to pay you for yours.   Paid?  What’s that about? 

Here’s a way to use your genuine feelings of satisfaction with a supplier or vendor to provide them with a testimonial they can use on their site AND get a valuable inbound link to your company website in return.

Payment won’t come in the form of cash or a gift card.  Rather, it will be in the form of a link, a link to your company website.  If you’ve been involved in your company’s SEO activities, you probably understand that links from third party websites have value because they contribute to your website ranking more favorably on the major search engines, like Google.

And, if you’ve been involved with your company’s SEO activities, you also understand that it can be challenging to find and obtain worthwhile inbound links.   So, here’s a way to use your genuine feelings of satisfaction with a supplier or vendor to provide them with a testimonial they can use on their site AND get a valuable inbound link to your company website in return.  Sounds like a win-win, right?

The key is to selectively choose which suppliers to whom you’ll send a testimonial.   Those sent to companies related to your core business will have more value as opposed to, say, your utility company. And, to avoid wasting your time with a testimonial that doesn’t get posted, it will be important to establish with your supplier that you’d like to provide a testimonial that they can post on their website and that you would just want to make sure that your company name is hyperlinked when they do it.

You’ll also want to be sure your testimonial is very descriptive with regard to why you’re a happy customer.  Generically written testimonials won’t impress your suppliers and may be viewed as spam by search engines.

 But done well, a client testimonial not only will provide a good backlink for your site, it will help your business relationship with the supplier too.  Can’t argue about that!

Here are some examples of well written client testimonials and how the company links were treated.  Happy linking!

 

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