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Good SEO can help you find the products – and prospects – your business needs

More than half of survey participatns spend six or more hours per week on the Internet for work-related purposes

In case there are still any doubters, let’s make two things clear:

  • The Internet is real
  • Your prospects are using it to look for the goods and services you provide

Even today, 20+ years after the start of the Internet, there are still industrial naysayers who maintain that the Internet is solely for teeny-boppers and consumer shoppers while only phone calls, personal visits and trade publication ads can reach their highly selective, non-Internety prospects.

But a new report by IHS Engineering360 shows just how antiquated that philosophy is. The report details the results of a survey of 1,403 industrial professionals, and the findings are unequivocal:

  • Seventy-one percent of the respondents visit at least six websites each week for work-related purposes
  • More than half spend six or more hours per week on the Internet for work-related purposes
  • At least two-thirds use the Internet for work-related activities like:
    • Comparing products across suppliers (reported by 66% of the survey participants)
    • Performing research (reported by 67%) 
    • Locating product availability information (70%)
    • Obtaining product specifications (73%)
    • Finding components, equipment, services and suppliers (77%)

Of the top 10 work-related sources of information reported by respondents, six – including Nos. 1-3 – are Internet-based:

  • General search engines like Google or Yahoo!  (used by 89% of survey participants)
  • Supplier websites (used by 75%)
  • Online catalogs (74%)
  • Industry-specific search engines (38%)
  • Webinars  (35%)
  • Online communities, like user groups, bulletin boards or discussion forums (29%)

The respondents not only use the Internet for work, but they also carry some impressive firepower: Ninety-two percent are involved in the purchase of components and services, and more than half influence spending of $50,000 or more.

While the IHS Engineering360 report clearly demonstrates the importance of search engines when industrial companies look for goods and services, Pilot Fish’s own experience illustrates the importance of search engines when industrial companies market their goods and services. Read more about the value of industrial SEO.

Our research shows that industrial companies with well-designed and well-executed SEO programs can experience year-over-year increases of 30% or more in the number of visits their websites receive. Click here for more information on the power of good SEO and how to measure its results.

If you’re ready to harness that power to get your products and services found where your prospects actually look, give us a call at 877-799-9994 ext. 2104.


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