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Industrial, B2B Companies Must Adjust Mindset to Succeed at SEO

Effective B2B SEO means building your site from the ground up with higher rankings in mind and continuing with an ongoing content marketing and backlink building strategy.

We don’t do social media. We don’t need a blog. We don’t know anything about backlinks. We don’t have any videos or PowerPoint presentations we can use. We don’t have time to talk about new content for our site. We don’t want to change the way we do things.

“We don’t” and “we can’t” are the biggest reasons why industrial and other B2B companies fail in search engine optimization (SEO). With Google using more than 200 factors to rank websites (half related to site structure and content and the other half to content marketing and backlinks), and an ever-evolving algorithm that’s updated multiple times a year, there’s one thing that’s certain, SEO for industrial businesses requires a big commitment and a commitment to change.

It’s not enough to build a site that’s responsive and that utilizes Yoast or other SEO plugins. Effective B2B SEO means building your site from the ground up (programming, navigation and content) with higher rankings in mind and continuing with an ongoing content marketing and backlink building strategy that supports the work you’ve done to optimize your site. 

It’s a methodical process that includes:

  1. Keyword & Competitor Research  –  to properly identify the keyword universe that your site should target based on understanding the terms your prospective customers use to find companies in your industry and how your competitors have optimized their sites
  2. User-friendly site navigation – once you’ve identified how people might search for your products and services, it’s time to determine whether your site navigation easily leads site visitors to that content
  3. SEO-friendly site structure – your site doesn’t have to be built in WordPress to be SEO friendly, but it does need to employ current Google architecture standards, like responsive design and HTTPS to have a better shot at first-page Google rankings
  4. Optimized SEO content – that addresses the keyword phrases Google searchers use to find industrial companies like yours
  5. A well-planned Off-Page SEO strategy  – that incorporates content marketing, social media and backlink building for sustained support of your SEO efforts
  6. Ongoing SEO measurement – you don’t know if it’s working if it’s not measured. Important measurements to track in assessing the effectiveness of your search engine optimization program: sources of site traffic, keyword rankings and click-through, conversion rates through contact forms, increases in quality and quantity of backlinks

Industrial and B2B companies that acknowledge and follow through on the commitment and change required to succeed in SEO are the ones that you see on the first page of Google.

Ready to set aside “we don’t” and “we can’t” to achieve effective SEO?  Contact Pilot Fish or call 877-799-9994 ext. 2102 to find out what your industrial website needs to begin earning higher organic search rankings.