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4 Important SEO Tasks When Converting to HTTPS

Converting your site to HTTPS will create some work that needs to be done to ensure that Google is giving you credit for all the SEO work you’ve previously done.

If Google saying it would prioritize HTTPS sites in its search results didn’t get you to convert your site to the secured protocol, then perhaps the European Union’s new GDPR privacy law will.

As part of the privacy law, the GDPR requires that transmission of private data be done in a secure manner.  For websites with contact forms, that means converting your site to HTTPS to encrypt those transmissions.  You can read more about the GDPR privacy law requirements here, but the real purpose of this article is to remind you of the other things you’ll need to do once you’ve converted your site to HTTPS.

Converting your site to HTTPS will create some work that needs to be done to ensure that Google is giving you credit for all the SEO work you’ve previously done.  Below are four important tasks to do before you can consider your HTTPS site conversion complete:   

#1:  Verify that your HTTP site is set to permanently redirect to the HTTPS domain.  If you type in your web address starting with just www, it should automatically redirect in your browser to the HTTPS site.  If not, talk to your web programmers about correcting this issue.

#2:  Update your Google Analytics and Search Console.  To ensure that your site traffic is tracked properly, you’ll need to add a new HTTPS property to Search Console and specify the version to be used for Google Analytics.  When adding your new HTTPS property to Search Console, don’t forget to submit a new site map.

#3:  Update links that have been created in online properties you control, i.e. YouTube, SlideShare, Facebook, etc. Don’t forget to update the channel descriptions and default web addresses that each channel lists, as well as any media assets (videos, PDFs, PowerPoints) that link back to your site.

#4: Identify the current backlinks to your site and update any you can to point to your HTTPS version. You’ll likely find backlinks you didn’t arrange for your company.  Where possible, contact the owners of those sites and ask them to update their link to you.  You can find your backlinks by going into your Search Console, then clicking on Search Traffic and Links to Your Site.  Or, you can use for-pay services like Majestic or Ahrefs for backlink lists.  Download the full list of links and prioritize links you control for updating, for instance association membership listings and business directories to which you’ve submitted your site.

These administrative updating tasks can be fairly tedious, but they’re important to the continued success of your website’s SEO. 

For assistance updating your website, contact Pilot Fish or call 877-799-9994. Ext. 2102.