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Google Algorithm Changes Stir Things Up

Remain focused on building great content.

Google is up to its old tricks, unleashing several algorithm changes since the beginning of the year.

One of the most important is also one of the ones we’ve known about the longest: Google’s move to a mobile-first index. Although it’s been talking about this change since 2016, Google only began testing mobile-first indexing on a few, select sites in October.

And then on March 26 Google announced that it was officially moving larger batches of websites to mobile-first indexing. Basically, if there’s a mobile version and a desktop version of a website, Google is going to display the mobile version in its search engine results, which is what people will see whether using their mobile devices or desktop computers. Eventually, Google will have one index that favors mobile-friendly websites.

If you have a well-optimized website that works on mobile devices, you should be in the clear. 

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Putting Your B2B SEO to Work on an International Stage

Clients who’ve implemented properly optimized foreign-language websites have received increased leads.

It’s great to have a well-designed website, properly optimized according to B2B SEO best practices. But, if your company targets markets outside of the U.S. and Canada, a well-designed, well-optimized English-language website might not be enough.

You’ll usually find the best success globally when you design your marketing efforts with your international audiences in mind. It might sound daunting, but the good news is that the basics of B2B SEO work well in any language, if you keep in mind the following tips:

Use the right domain name.

If you’ve got deep pockets, you can buy a language-specific domain name for each country you market to and host each website in that specific country. This requires a lot of resources – including hiring and maintaining a web-editing staff in each country – and demands an incredible amount of oversight to make sure that each website remains up-to-date.

An option that’s more time- and cost-efficient while still being highly effective, is to create separate sections within your own website to target each country. Each section should be labeled with the abbreviation for that country, such as yourdomain.com/mx for a website targeting Mexico or yourdomain.com/de for a website designed for prospective customers in Germany.

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B2B SEO Tips for Content Marketing

Any content marketing piece that is posted online should be optimized with a couple of your best search terms.

First of all, if you’re creating and posting new content anywhere online about your corporate website, let me extend to you an earnest, well-deserved congratulations on your content marketing efforts.

Whether you’re posting on sites like LinkedIn and YouTube or adding new content like case studies, news releases and blogs to your own website, every bit of content marketing will help your B2B SEO. We’ve found that our clients who regularly add content see the most improvements in their search engine rankings.

But …

You’re leaving a lot on the table if you’re not implementing basic B2B SEO tactics with each new piece of content to perform well on the search engines.

Why go to the trouble of creating content and then not giving it every chance to be found in online searches? It’s like creating a great radio commercial and never mentioning your company’s name – a lot of your hard work and your company’s resources spent without generating any new business.

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