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What Goes Into a Site Redesign | Pilot Fish Launches New Site What Factors to Consider for a Site RedesignHow / Why Pilot Fish Built a New Website For some time, we’ve been watching and participating in the continued evolution of website design and decided it was finally time to...

SEO Tips at the Heart of Updated SEO Periodic Table It’s that time of year again, and Search Engine Land has released a new version of its SEO Periodic Table, much like the Email Marketing Periodic Table we discussed last month. The infographic, laid out like the scientific periodic table...

Making the Most of Your Email Marketing Campaign Email marketing is a popular tactic with B2B marketers – 81% use email to reach their target audiences. And it’s equally popular on the receiving end – 86% of business professionals prefer email for business communications. But just because everybody’s doing email...

Is it Time to Start Using Pay-Per-Click Advertising? So, your company has been active in making sure your site is well ranked on Google through search engine optimization, but you’re starting to see lots of competitors’ ads positioned above your organic listings. Should you give in and start buying pay-per-click...

New Google Algorithm Update Postponed to June Google announced this week that it’s postponing the roll-out of its previously announced page experience algorithm update from May to mid-June. It said the roll-out would happen gradually and be completed in August. This provides a little breathing room for you to get...

Is Your Website Ready for Growth? 2020 was a tough year for manufacturers. Covid-19 and the resulting economic slowdown put a dent in business for many companies. Corporate Optimism Grows But 2021 looks to be a better year, at least according to the results of MNI’s 2021 Survey of Manufacturers....

Are You Getting the Most out of Google Organic Search? Google organic search is the #1 resource used to find industrial products and services. Imagine if your website appeared on Page 1 of Google for high-value keywords to your business. How much website traffic and how many more additional business...

Website Design Tip: You Might Have an Outdated Website If… As Google continues to modify its search algorithm to reward what it considers the “best” websites with treasured Page 1 rankings, companies with older websites may find themselves falling to the cutting room floor. What worked five, eight, 10 years...

1995 vs. 2020: Website Design, SEO & Beyond Even disregarding the current pandemic, 1995, the year our company was founded, seems a world away. Bill Clinton was in his first term as president … the Dow Jones, which first surpassed 30,000 last month, ended 1995 at 5,117 … the U.S....

SEO Tricks: Is There a Simple Path to Page 1 Google Rankings? On a fairly frequent basis, we’re contacted by folks who would like to find out “what’s wrong with their site,” which had been performing well on Google until a few years ago. The simple SEO tricks that previously...

Improve Your Site’s Speed to Earn Higher SEO Rankings In recent years, Google has expanded its search algorithm to include technical factors that measure site performance and usability, and it continues to increase those standards. Site speed has become important enough to Google that it now provides a tool where...

A Website Audit Can Keep Your Site Front and Center for Search Engines and Prospective Clients As the economy reopens across the country – and around the world – many companies are adjusting to a new reality. Doing business remotely is the norm now, and manufacturers need to learn to...