As Google continues to modify its search algorithm to reward what it considers the “best” websites with treasured Page 1 rankings, companies with older websites may find themselves falling to the cutting room floor.
What worked five, eight, 10 years ago, likely isn’t as effective next to shiny new competitor websites that have been optimized to meet Google’s updated search standards.
In order for your website to perform to its full potential, a commitment to ongoing maintenance is a required. This is necessary for higher Google rankings and will prevent your site from looking dated. But, over time, even the most well-maintained websites will eventually need a redesign.
Here are some website design tipoffs that will tell you if your site is outdated and in need of an update or redesign.