Angela Charles

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15 Feb: Are you Getting the Most out of Google Organic Search?

Are You Getting the Most out of Google Organic Search? Google organic search is the #1 resource used to find industrial products and services. Imagine if your website appeared on Page 1 of Google for high-value keywords to your business. How much website traffic and how many more additional business…

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09 Mar: Does SEO Work for Industrial Businesses?

Does SEO Work for Industrial Businesses? If you’ve spent any time interviewing search engine optimization (SEO) firms, one of the things you’ll find is that the reputable ones will tell you “we can’t guarantee specific results in Google.” While that phrase provides an honest assessment of our, or anyone’s ability…

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10 Feb: 2020 SEO: Brush up on the Game of Monopoly

2020 SEO: Brush up on the Game of Monopoly When it comes to implementing search engine optimization for 2020, I tell clients that it’s like the game of Monopoly. First, Google itself is a monopoly among search engines, with an 88% market share for all searches conducted in the United…

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05 Dec: Elements of a Successful SEO Strategy

Elements of a Successful SEO Strategy Wondering what it really takes to execute a successful B2B SEO strategy?   Based on more than 25 years of experience in website development and SEO, here’s what the SEO experts at Pilot Fish recommend:  1. Keyword Research and Competitor Analysis Before you start redesigning…

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11 Nov: The Difference Between Meta Keywords Tag and Keywords

The Difference Between Meta Keywords Tag and Keywords We still talk to prospects who believe that search engine optimization is as simple as just “updating the meta keywords.” The truth is, the meta keywords tag has not been in use by Google for quite some time. So, why the continued…

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16 Apr: Why Have My Search Rankings Dropped?

Why Have My Search Rankings Dropped? On March 12, Google announced what it called a “broad core algorithm update,” the sixth major change to the search engine’s algorithm in the last year. Unfortunately for everyone, that’s about as specific Google got in describing the impact of “Update Florida 2,” as…