Is it Time to Start Using Pay-Per-Click Advertising? So, your company has been active in making sure your site is well ranked on Google through search engine optimization, but you’re starting to see lots of competitors’ ads positioned above your organic listings. Should you give in and start buying pay-per-click…
Angela Charles
Are You Getting the Most out of Google Organic Search? Google organic search is the #1 resource used to find industrial products and services. Imagine if your website appeared on Page 1 of Google for high-value keywords to your business. How much website traffic and how many more additional business…
SEO Tricks: Is There a Simple Path to Page 1 Google Rankings? On a fairly frequent basis, we’re contacted by folks who would like to find out “what’s wrong with their site,” which had been performing well on Google until a few years ago. The simple SEO tricks that previously…
SEO Linkbuilding: Look for Backlinks within Your Industry No doubt you’ve seen this on Google: A website on the first page of results that looks terrible, doesn’t seem to have much useful info and, yet, performs really well on the search engine. You might be even more frustrated because you’ve…
Does SEO Work for Industrial Businesses? If you’ve spent any time interviewing search engine optimization (SEO) firms, one of the things you’ll find is that the reputable ones will tell you “we can’t guarantee specific results in Google.” While that phrase provides an honest assessment of our, or anyone’s ability…
2020 SEO: Brush up on the Game of Monopoly When it comes to implementing search engine optimization for 2020, I tell clients that it’s like the game of Monopoly. First, Google itself is a monopoly among search engines, with an 88% market share for all searches conducted in the United…
Elements of a Successful SEO Strategy Wondering what it really takes to execute a successful B2B SEO strategy? Based on more than 25 years of experience in website development and SEO, here’s what the SEO experts at Pilot Fish recommend: 1. Keyword Research and Competitor Analysis Before you start redesigning…
The Difference Between Meta Keywords Tag and Keywords We still talk to prospects who believe that search engine optimization is as simple as just “updating the meta keywords.” The truth is, the meta keywords tag has not been in use by Google for quite some time. So, why the continued…
Open Source vs. Proprietary CMS – What You Should Know More and more companies are opting to use a Content Management System (CMS), like Joomla, DotNetNuke or WordPress, when they redesign their site so that they can can add, edit and delete content on the fly. But, before you jump…
Why Have My Search Rankings Dropped? On March 12, Google announced what it called a “broad core algorithm update,” the sixth major change to the search engine’s algorithm in the last year. Unfortunately for everyone, that’s about as specific Google got in describing the impact of “Update Florida 2,” as…