Website Design & SEO Case Studies

ATL advances with industrial website redesign & SEO

PROJECT:  Industrial website redesign, on-page SEO

It had been seven years since its most recent website redesign, and ATL (Ad, Tape & Label Co.) realized it was time for a fresh look.

The Wisconsin-based manufacturer knew the redesign not only needed to provide a modern face for the company but also had to reflect ATL’s increasing focus on medical markets and that the project needed to achieve several other goals, including:

• Establishing the image of a professional, engineering-based solutions provider
• Increasing readability
• Providing user-friendly navigation
• Affording easy access to site visitors’ favorite content
• Still highlighting ATL’s leading role in the security and industrial label markets

Another important factor was ATL’s desire for the website to continue to perform well on the search engines and to drive additional custom label and disposable medical device leads to the company.

ATL turned to Pilot Fish, its longtime Internet marketing partner, for the redesign. To create a website that met all of ATL’s requirements, we followed our tried-and-true practices, including:

• Extensive interviews with key staff members
• Comprehensive keyword research
• Proven content writing strategies
• Full-service search engine optimization
• The most current web design principles

By adhering to the web design process we’ve honed over the last 15+ years, Pilot Fish delivered a website that met all of ATL’s original goals and more, allowing our client to concentrate on its ultimate goal: increasing sales and boosting its bottom line. 

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