P.O. BOX 1662 • STOW, OH 44224

What Goes Into a Site Redesign | Pilot Fish Launches New Site


What Factors to Consider for a Site Redesign
How / Why Pilot Fish Built a New Website

For some time, we’ve been watching and participating in the continued evolution of website design and decided it was finally time to tackle the redesign of our own website. This marks the launch of the new Pilot Fish website.

The goal of our new site is to continue providing the same useful information as we had in the past, but to create a refreshed look with updated content for a more organized and enhanced overall user experience. Below is a list of objectives we aimed to accomplish with the new site and the steps that were taken to fulfill those objectives. We’re sharing this with you to help you make thoughtful design decisions when it comes time to redesign your website.

Objective: To create a more visually appealing and inviting website.

The new website has been restructured to be more visually engaging and compelling to the user. To accomplish this goal, the site was built in a wide format, to fully utilize each page. The site has also been populated with a large quantity of images, coupled with informative content, to help tell our story. Larger font sizes were also used with a comfortable amount of white space to separate characters, blocks of text, and images throughout the site for ease of reading. Subtle animations were created to emphasize points of hierarchy but were carefully chosen and timed to enrich, rather than to distract from, the message.

Objective: To create a harmony between images and content.

Our goal was to give the site a fresh, strong visual appeal without overshadowing the integrity of the content. We wanted the text to remain at the forefront to retain the message while adhering to the rules of SEO. And, keeping in mind that most individuals are looking at their screens for many hours a day, rather than using long paragraphs, we have carefully broken the site up into easy-to-read sections, bulleted lists, and have separated blocks of text using differing shades and colors. This was all done to create compartments of information for ease of readability, and essentially, a better overall experience.

Objective: To create a site that is easy to navigate.

Although the buttons on the old site were adequate, we thought the navigation could be even more user-friendly by creating larger buttons with larger text to help users find their way through the site. The buttons are high contrast and easy to find no matter which page you are on. Along with the traditional header and footer navigations, there are also supplemental points of navigation throughout the site, including image links, icons, and text links that assist in finding the information you need.

Objective: To follow the rules of responsive design.

Each step above was followed with careful consideration to responsive design. You will get the same improved experience, including an enhanced visual appearance, readability, and exceptional functionality, when viewing the site on large screens as well as on small screens.

We hope you enjoy the experience.


We’re sharing this with you to help you make thoughtful design decisions when it comes time to redesign your website.