P.O. BOX 1662 • STOW, OH 44224

Does SEO Work for Industrial Businesses?

If you’ve spent any time interviewing search engine optimization (SEO) firms, one of the things you’ll find is that the reputable ones will tell you “we can’t guarantee specific results in Google.”

While that phrase provides an honest assessment of our, or anyone’s ability to control Google, it also does the SEO industry a disservice because, quite frankly, SEO works.

SEO has been around for 22 years, since Google launched in 1998, and it’s still the most effective way to get qualified website traffic. In fact, we’re hearing from more and more clients that their websites have become their #1 lead generator since implementing SEO.

At the same time, SEO has become harder and more complicated with every update to Google’s algorithm. But the good SEO firms are ones that have developed a process they know works based on years of experience working on client websites. They also have the ability to track Google changes and adapt their clients’ SEO to meet current standards.

Steps to SEO success

At Pilot Fish, we employ a 3-step process:

  • Keyword & Competitor Research – identify the best overall universe of keywords that the client should target based on Google’s interpretation of user intent in searches, the competitive nature of SEO results and how their competitors are ranked.
  • On-Page SEO – using the keyword research, develop SEO content that will improve the site’s rankings on Google and generate qualified traffic and leads.
  • Off-Page SEO and Content Marketing – build backlinks to the site that improve the site’s authority within its industry.

This process, developed and refined over the past 20 years, provides impactful results for the industrial clients who buy into our philosophy. And, many have found SEO to be the top lead-generating activity for their company.

Finding sales in a difficult business environment  

Because the Internet is a self-directed sales activity, SEO can help industrial companies find new customers even in the most difficult economic times.

Commitment to this process has enabled our clients to weather downturns and continue generating sales even when things are slow – the pie might be smaller, but they’re still getting a piece of it. When money’s tight and marketing dollars become scarce, reallocating spending toward an activity (SEO) that helps uncover new prospects can help your company get through the toughest of times.

Many companies are finding Google itself to be a more difficult business environment, as the search giant has modified its results pages to more frequently display paid advertising ahead of organic results. But, a recent study still shows that Internet users still overwhelmingly prefer to click on organic results, rather than paid results. In a survey done by Path Interactive, 72% of respondents said they only click on organic search results.  People expect organic results to be more trustworthy because they’re earned, not bought.

How do we know when SEO is working?

  • Measurable increases in site traffic and organic search – for most of our clients, 65-75% of their website traffic comes from organic search.
  • Increased leads – if your website’s not generating sales leads, then you’re doing something wrong. Our clients tell us their best leads come from their websites.
  • Improved branding — SEO also helps with branding. The more often someone sees your company name in Google results for various keywords related to your business, the more the message is reinforced that your company is a leader in its industry.

We don’t “guarantee” results, but we are able to demonstrate the ability to gain results.

Contact Pilot Fish or call 877-799-9994 ext. 2102 for assistance with your SEO.


We’re hearing from more and more clients that their websites have become their #1 lead generator since implementing SEO.