P.O. BOX 1662 • STOW, OH 44224

Better Content Legibility for a Better User Experience

For those who have worked in the industrial marketing space a long time, it’s clear that websites offer lots of advantages over other forms of marketing – easier to control the message and update it as often as necessary; inexpensive compared to print advertising and tradeshows; and relatively easy to generate leads – if the visitors come, stay long enough to explore your site and follow through with a request for more information or a quote.

To make sure your website is functioning the way you want, it’s important to give site visitors the right kind of experience. The first step to is getting visitors to your website. The next step is keeping them there.

Content legibility is one of the most important elements in keeping visitors on your site. A confusing, cluttered site is going to chase users away, while a well-organized, well-balanced, easy-to-read site is going to gauge users’ interest. Good legibility helps users to quickly and easily find the information that they need for a better overall user experience.

Find out if your site follows some of the most pertinent legibility standards:


The fonts on your site should support the style you are looking to portray, but more-importantly, they should be easy to read. It’s okay to use a more decorative font for areas of minimal text, but not for large areas of content.

As a general rule, there should be no more than two to three fonts used throughout your site. This helps to maintain good relationships between similar levels of hierarchy without overwhelming the visitor.

Font sizes should vary between headlines, subheads and paragraph text, keeping in mind small font sizes can be difficult to read for some visitors.

Keep in mind your audience – if you’re working in the industrial space, and trying to reach top-level executives, you may find that you’re trying to appeal to aging eyes.  Sixty-year-old Internet users may be making decisions about your product based on how you present your website.  Make it easy to work with you with a site that’s easy to read.

White Space

Too much white space can make a design seem boring or incomplete. Not enough white space can make a design feel cluttered or crowded and very hard to read. Getting the right balance of white space will make visitors want to continue reading through the rest of the site.
White space can be obtained through the proper balance of:

  • Letter spacing
  • Line spacing
  • Paragraph spacing
  • Comfortable spacing between images and text
  • Page margins

Points of Emphasis

Points of emphasis will immediately guide the user to the most pertinent information and help readers who like to scan content.

Points of emphasis can be obtained by applying:

  • Bullet points, or, unordered lists
  • Numbered, or, ordered Lists
  • Bold text
  • Colored text

Elements of Separation

Breaks in text give your eyes an area of rest. This can be done by using elements such as:

  • Horizontal rules
  • Images
  • Borders
  • Pull-quotes
  • Tables (for data only)


The use of color creates relationships between elements or topics. Color can help to guide you through the page and help you find information easier.


There should be enough color contrast between the background and text. The more contrast, the better the legibility. Black (or dark-colored) text on a white (or light-colored) background, especially in large areas of text is much easier to read than white text on a black background.

Contact Pilot Fish or call 877-799-9994 ext. 2102 for assistance with your website design project.


Points of emphasis will immediately guide the user to the most pertinent information and help readers who like to scan content.