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5 Tips for a Successful Website Pre-Production Meeting

Before you undertake a website redesign, it will be important to have a pre-production meeting, which will provide the information necessary for your designer to gain a clear picture and understanding of what you want on your website. In the meeting, topics will be discussed such as, the nature of your company, website goals, website likes and dislikes, styles, colors, etc. The thoroughness of the information that you provide will play a significant factor in how happy you are with the final design of your website.

Follow these five steps to help you prepare for your pre-design meeting. Doing so will help the meeting go quickly, smoothly, and will help you get the results you are looking for in your website design.

  1. Review all materials provided to you about the meeting. This meeting is the information-gathering phase of the website design process and is probably the most significant stage in the project. That is why it is so important to be prepared for the initial project discussion. Read over all of the materials(often including a detailed questionnaire)  that have been provided so you can give meaningful input on the information and questions that have been prepared for the initial discussion.
  2. Answer the questionnaire to the best of your knowledge. Over time, this comprehensive list of questions has proven to be the best way to communicate to your designer how you want your site to look and function. Answers to these questions will help your designer to get a clear understanding of your company, your audience, your competitors, your goals and the look and feel that you are seeking. The questionnaire has been developed to pull the specific information that is needed to create a custom design that encompasses these objectives.
  3. Before the meeting, discuss the questionnaire with the other decision-makers in your company. Anyone who has a say in the approval of the site should review or fill out the questionnaire. If possible, compare answers and resolve any discrepancies or differences in your answers before the meeting. It’s okay to say “I don’t know” or “I don’t care.” If something doesn’t matter to you, like, perhaps the position of the logo, then, it’s okay to say so. This will help your designer to prioritize what is important to you and to know where there is room for any additional creativity.
  4. Spend time beforehand reviewing a variety of other websites. Jot down sites you like, whether they’re in your industry or not. In many cases, you will find certain layouts, navigation systems, image treatments, etc. that catch your eye. It’s important to convey those preferences during your pre-production meeting.
  5. Prepare a list of questions that you might have about the website design process. If there are any other questions that you have about the process, now is the best time to ask. Any additional input is encouraged because this where the groundwork of your design begins. Asking more questions now could save time and money in the future.

Contact Pilot Fish or call 330-666-5164 ext. 2102 for assistance with your website design project.


Over time, this comprehensive list of questions has proven to be the best way to communicate to your designer how you want your site to look and function.