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Minimalist Website Design -- Advantages, Disadvantages and Considerations

Although simple, a minimalist design still takes planning and can take just as long to design as a regular website.

Minimalist website design is nothing new and is something that probably will never go out of style. It’s a “less is more” approach to displaying content, images and navigation.  It’s a style that is high on impact and low on bells and whistles.

So, what exactly is the purpose of minimalist design?

A minimalist design is a very clean and simple approach to creating a layout, but the goal is to do so in such a way that the layout is still interesting and meaningful. Although a minimalist design is one of very few elements, each of these elements should be carefully chosen, sized and strategically placed with a purpose in mind—to draw immediate attention to a product or service without being hindered by unnecessary distractions.

Achieving the right composition can be tricky because you want to include as few elements as possible to convey the message, but enough substance to create a good user experience while taking SEO results into account.

How can a minimalist design be achieved successfully?

A successful minimalist design is achieved by:

  • Carefully planning the areas of whitespace, or, empty space on the page. Whitespace allows your eye to be directly drawn to the few, but important, elements on the page.
  • Omitting extra images and other visual embellishments.
  • Using only pertinent navigation buttons.
  • Using black and white, or, simple color schemes.

What are some of the advantages?

  • A strong emphasis is placed on the most important product or service.
  • The site is easy to browse. A straightforward navigation makes it easy to find exactly what you are looking for and in a timely manner.
  • The backend code is less complex. A simpler design usually means simpler backend code which is easier for search engine bots to crawl and is better for SEO.
  • Loading times are faster. Generally speaking, fewer elements to load means faster loading times for visitors.
  • Less effort is needed to convert the site to responsive design because it is more likely to render well on all devices.
  • Users are not overwhelmed or distracted by a complex design or unnecessary commotion. Often, sites are overrun and cluttered with excess movement, including animations, videos, sounds, etc., which is not the case with a minimalist approach.

What are some of the disadvantages?

It’s important to note that with proper planning, the following disadvantages can be avoided:

  • The site could lack personality and style which could cause your brand identity to suffer.
  • The site could seem plain or unfinished.
  • The site could lack hierarchy.
  • The feeling of “value” can be lost.

If a minimalist design approach sounds appealing, here are some final things to consider:

  • Your target demographic. An older audience might prefer a design that leans toward the minimalist approach, yet a younger audience might prefer a site with more color, interaction, and therefore a more complex design.
  • The number of products or services you want to spotlight. If you have numerous products or services that you want to display all at once, this might not be the approach for you.
  • The time it takes to create a minimalist design. Although simple, a minimalist design still takes planning and can take just as long to design as a regular website.
  • Future growth. If you are planning on significantly growing your product line or expanding your services, consider how this growth will influence or change the complexity of your design.

Considering a website redesign? Contact Pilot Fish or call 877-799-9994 ext. 2102 for assistance with your website design project.


Although simple, a minimalist design still takes planning and can take just as long to design as a regular website.