YouTube? Maybe You Should, for Better SEO and Marketing Results
Internet videos.
Those two words together conjure images of crazy teens failing at dumb stunts, goofy loners hamming it up and just plain nonsense.
But while the rest of the world squanders its time on silliness, a growing number of manufacturers are taking advantage of the amazing SEO power that online videos provide.
Here's a quick snapshot of industry-related action on YouTube.com, the ubiquitous video-sharing website:
Siemens AG has 300+ videos posted on the site; IBM and Philips each have more than 100 clips there.
Looking for an easy visual on injection molding? YouTube offers 1,590 videos to meet your needs. Plastic molding? Nearly 1,700 clips. Even the Society of the Plastics Industry posts videos on YouTube.
And those aren't all associations and huge corporations posting those videos. Smaller companies also are reaping the SEO and marketing benefits of online videos, including:
- A greatly increased chance of generating a first-page Google ranking on search terms important to your company.
- The ability to see search engine results within days of posting.
- The capacity to reach potential customers who are visually oriented rather than text-oriented.
- The opportunity to visually demonstrate your expertise to prospects.
As with any SEO element, it's important to follow the right steps to achieve the best results:
- Demonstrate something - how a machine works, how you handle quality control, how an end product meets certain requirements.
- Post the video on your site, not just on YouTube.
- Submit the video - and the web page it's posted on - to the search engines according to each site's preferences.
And don't feel that you have to have a professionally created video to rank well on the search engines. A carefully thought-out, "home-made" video can perform just as well. Plus, it often provides a greater sense of authenticity for viewers than a slick, professional video can.
Polysort has helped a number of clients with their video SEO efforts. For more information on how your company can harness the power of online videos, call