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Website Design & SEO Case Studies

T.O. Plastics elevates online branding with new responsive website

PROJECT: Website redesign, blog, updated SEO content


Old website design (on left) | New website design (on right)

Recognizing that not having a responsive website could hurt the company’s position on Google, Minnesota custom thermoformer T.O. Plastics was ready for a new website that would elevate the company’s brand online and better define its custom thermoforming and proprietary horticulture businesses.

The company turned to Pilot Fish for its website redesign, after several years as one of the company’s customers for search engine optimization services.

The result is a visually attractive, fully responsive website that leverages the company’s strength as a proprietary manufacturer of plastic plant pots and trays in the horticulture industry and better defines T.O. Plastics’ extensive design and manufacturing capabilities for custom packaging and products in the medical device, electronics, consumer, industrial and recreation industries.

The horticulture section of the website features elements to assist site visitors to more easily find detailed information about T.O. Plastics’ product lineup, with the added ability to request samples for multiple products by filling out a simple, single form.

An interactive distributor map enables T.O. Plastics customers to easily find distributors in their state, and an updated sales rep page provides sales rep territory information for the company’s larger customers.

News and trade show modules are displayed prominently throughout the site, and a new blog additionally will help T.O. Plastics keep its prospects and customers fully informed of new developments.   

The site is built in Joomla, an open-source, easily edited CMS system.

Perhaps, most important to T.O. Plastics, the site was completed on-time and within budget.


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