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SEO Keyword Research -- What to Expect
A vital part of any search engine optimization project is initial research to determine how well your site currently is performing and whether the site targets the keywords that site visitors are most likely to use.
How important is keyword research? If your site is targeting the wrong keywords, it's likely your site is losing out on a significant amount of potential traffic and leads.
A Pilot Fish Discovery Report will reveal the Performance Keywords important to your site's success and provide a strategy for overall site improvement.
Keyword Research Program Elements
Site Analysis —
How well is your site constructed for both search engines and site visitors? The Pilot Fish Discovery Report will analyze your site for overall effectiveness, with attention to site navigation, coding, download times, graphic design, content and call-to-action.
Search Engine Optimization Analysis —
Analyze the search engine optimization strategy of your site and that of your competitors to see how well your site stacks up to the competition. This analysis also will reveal how much work you need to do for optimum search engine performance.
Keyword Analysis —
Determine your site's Performance Keywords. How well your site performs is based largely on its ability to reach the audience that is looking for you on major search engines. If they can't find your site because the site content fails to focus on the terms they use when conducting a search, you've lost out on potential leads and sales. Surprisingly, as well as you know your business, it's likely that you don't know all the important keywords that prospects use to find your company's products or services. Pilot Fish's experienced staff uses the most up-to-date resources and research to determine the best set of keyword phrases important to driving your site traffic.
Incoming Link Analysis —
Research link-building opportunities. An important, yet often-overlooked, element of search engine optimization is getting other sites to link to you. The search engines measure the number of incoming links as a way to determine your site's importance and relevance in your industry vs. the myriad other web pages competing for the same keywords. Read more about the importance of link building. Pilot Fish's Discovery Report will detail relevant industry sites and directories that can provide a valued incoming link to your site, as well as general business directories in which your site should be included.
The deliverable of this keyword research program is a 30-50 page Discovery Report that will provide detailed information to help guide your search engine optimization strategy, including the SEO copywriting process.
To learn more about whether your site would benefit from a Pilot Fish Discovery Report, fill out our search engine optimization information form or call 877-799-9994 ext. 2104.
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