SEO Keyword Research and Optimization: What to Expect
A vital part of any search engine optimization project is initial SEO keyword research to determine how well your site currently is performing and whether the site targets the keywords that site visitors are most likely to use.
How important is SEO keyword research? If your site is targeting the wrong keywords, it's likely your site is losing out on a significant amount of potential traffic and leads.
A Pilot Fish SEO Keyword Research Report will reveal the Performance Keywords important to your site's success and provide a keyword optimization strategy for overall site improvement.
SEO Keyword Research Program Elements
- Site Analysis
- How well is your site constructed for both search engines and site visitors? The Pilot Fish SEO Keyword Research Report will analyze your site for overall effectiveness, with attention to site navigation, coding, download times, graphic design, content and call-to-action.
- Search Engine Optimization Analysis
- Analyze the search engine optimization strategy of your site and that of your competitors to see how well your site stacks up to the competition. This analysis also will reveal how much work you need to do for optimum search engine performance.
- Keyword Optimization Analysis
- Determine your site's SEO Keywords. How well your site performs is based largely on its ability to reach the audience that is looking for you on major search engines. If they can't find your site because the site content fails to focus on the terms they use when conducting a search, you've lost out on potential leads and sales. Surprisingly, as well as you know your business, it's likely that you don't know all the important keywords that prospects use to find your company's products or services. Pilot Fish's experienced staff uses the most up-to-date resources and SEO keyword research to determine the best set of keyword phrases important to driving your site traffic. Read more about the difference between Keywords and the "Meta Keywords Tag".
- Incoming Link Analysis
- Research link-building opportunities. An important, yet often-overlooked, element of search engine optimization is getting other sites to link to you. The search engines measure the number of incoming links as a way to determine your site's importance and relevance in your industry vs. the myriad other web pages competing for the same keywords. Read more about the importance of link building. Pilot Fish's SEO Keyword Research Report will detail relevant industry sites and directories that can provide a valued incoming link to your site, as well as general business directories in which your site should be included.
The deliverable of this SEO keyword research program is a 25-40 page SEO Keyword Research Report that will provide detailed information to help guide your keyword optimization strategy, including the SEO copywriting process.
To learn more about whether your site would benefit from a Pilot
Fish SEO Keyword Research Report and keyword optimization, fill
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