We cover common sense strategy on SEO and web design for marketing decision makers. http://www.pilotfishseo.com/ Copyright 2011 Polysort LLC Wed, 19 Mar 2008 03:20:00 EST Thu, 27 Jan 2011 09:35:00 EST Search engine optimization (SEO) will receive the biggest increase in marketing budgets in 2011. http://www.pilotfishseo.com/include_seo_in_your_marketing_budget.asp http://www.pilotfishseo.com/include_seo_in_your_marketing_budget.asp Think SEO is easy? Think again. In an exclusive SiteProNews article, Pilot Fish President, Angela Charles, walks you through the challenges and importance of SEO. http://www.sitepronews.com/2010/12/22/effective-seo-no-walk-in-the-theme-park-a-spn-exclusive-article/ http://www.sitepronews.com/2010/12/22/effective-seo-no-walk-in-the-theme-park-a-spn-exclusive-article/ Pilot Fish explains the importance of color selection when designing a business website. http://www.pilotfishseo.com/website-design-choosing-colors.asp http://www.pilotfishseo.com/website-design-choosing-colors.asp Pilot Fish explains the importance of professional quality photography for your web site design project. http://www.pilotfishseo.com/why-professional-photography-matters.asp http://www.pilotfishseo.com/why-professional-photography-matters.asp Google engineer Matt Cutts outed the long-time belief of SEO neophytes that updating the meta keyword tag will improve positioning on Google. But, that doesn't mean that keywords aren't important to the performance of a website. http://www.pilotfishseo.com/meta_keyword_tag_vs_keywords.asp http://www.pilotfishseo.com/meta_keyword_tag_vs_keywords.asp Building a Spanish-language section of its web site helped one Ohio machinery company significantly increase its visibility globally and immediate improvement in site traffic from Spanish-speaking prospects. http://www.pilotfishseo.com/foreign_web_sites_SEO.asp http://www.pilotfishseo.com/foreign_web_sites_SEO.asp One company has weathered the current recession as a result of a well-timed website redesign and organic SEO program that is generating new business. http://www.pilotfishseo.com/organic-seo-case-study.asp http://www.pilotfishseo.com/organic-seo-case-study.asp When it comes to turning over your company brand to an outside vendor, whether it is an ad agency or SEO firm, it's difficult to believe that someone who hasn't been as immersed in your company or industry can have any expertise in how to market to it. Fortunately, SEO offers a variety of research tools that make your SEO firm's advice worth listening to. http://kiss-seo-wd.blogspot.com/2009/03/trust-keyword-research.html http://kiss-seo-wd.blogspot.com/2009/03/trust-keyword-research.html Given the current state of the economy, most companies are looking for ways to cut costs and still obtain new business. To do so, that requires careful thought in how to allocate a limited marketing budget so that the items your company invests in generate the most bang for the buck. http://ezinearticles.com/?id=1872743 http://ezinearticles.com/?id=1872743 Does every web site need search engine optimization? Here are 10 tips that will help you determine whether your site needs SEO services http://www.pilotfishseo.com/blog/seo.asp#blog25 http://www.pilotfishseo.com/blog/seo.asp#blog25 Budgets are tight, but you know that crawling under a rock and hoping for the best won't prepare your company for post-recession growth. Here's 3 reasons why you should be starting a search engine optimization program now. http://www.pilotfishseo.com/seo-services-in-down-economy.asp http://www.pilotfishseo.com/seo-services-in-down-economy.asp Web site redesign projects are far more successful from the standpoint of customer satisfaction when the client provides a graphic designer a significant amount of information that defines their graphic preferences. Here's 20 questions you should answer for your graphic designer to get the website that you want. http://www.pilotfishseo.com/website-design-questions.asp http://www.pilotfishseo.com/website-design-questions.asp As you begin your next site redesign, be sure to include an SEO firm in the process. An SEO firm will help make sure that the improvements you are making to your site at the minimum won't hurt your search engine positioning and at best will improve it. http://ezinearticles.com/?Include-an-SEO-Firm-in-Your-Site-Redesign&id=1464557 http://ezinearticles.com/?Include-an-SEO-Firm-in-Your-Site-Redesign&id=1464557 Here are some issues to consider when weighing the benefits of internal web site management vs. outsourcing for SEO and web design http://www.pilotfishseo.com/when_to_outsource_your_website.asp http://www.pilotfishseo.com/when_to_outsource_your_website.asp Two years ago, our company developed a list of tips on how to identify a good SEO firm. We reviewed the list recently and, not surprisingly, discovered that the industry has changed enough that it was time for an update. http://www.pilotfishseo.com/how_to_choose_seo_firm.asp http://www.pilotfishseo.com/how_to_choose_seo_firm.asp Angela Charles, president of Ohio SEO firm Pilot Fish, offers SEO copywriting tips to help your web site achieve top placement on Google and Yahoo and improve customer conversion. http://www.pilotfishseo.com/seo_copywriting_tips.asp http://www.pilotfishseo.com/seo_copywriting_tips.asp