What Does "Search Engine Optimized" Mean?
What does "Search Engine Optimized" mean? If you're wondering why the tagline on the site from which you clicked said "Search Engine Optimized by Pilot Fish", we think you deserve an explanation.
There are lots of website design companies out there that can build or redesign your site, but how many have you met that take responsibility for the results they achieve?
Pilot Fish of Akron, Ohio, is a division of a 13-year-old company that has its roots as the first plastics and rubber industry portal online - Polysort. During that time we developed an expertise in creating, designing and promoting web sites for plastics, rubber and packaging industry companies that yield strong results year after year.
In 2003, we decided to spin off one specific area of expertise - Search Engine Optimization -- into a new division that could serve companies in any industry. Search Engine Optimization is a way of making sure potential customers can find your web site. Pilot Fish works with your website content so that search engines can better interpret the relevance of your company's web site for the keywords that your prospects and customers would use to locate you.
Our successful program includes:
- Performance Keyword Research - To identify which terms will draw the most and best quality prospects to your site.
- SEO Copywriting Services - Search engines determine your page rank by how well your site's content fits the query of the search engine user. SEO content requires a specific expertise developed over the years by Pilot Fish while working on our various clients' sites.
- Inbound Linking - If you're not actively seeking good quality, third-party links to your site, you're missing a huge piece of the SEO puzzle. A search engine optimized site incorporates a strategy of finding and adding relevant links so that search engines will consider your site an authority in your industry. Pilot Fish provides link-building as part of its search engine optimization program.
- Ongoing Monitoring and Maintenance - As powerful as a search engine optimized site is in driving quality traffic and leads to a company, its long-term success is dependent on monitoring changes in the search engine industry and modifying the site as search engines change their requirements. Pilot Fish stays on top of SEO developments and makes recommendations to our clients as we see changes in the industry and our clients' results.
See examples of sites we have designed and search engine optimized.
If you're not sure whether your company web site is as productive
as it could be, contact us. We'll give you an honest evaluation.
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In the meantime, you can read more about our capabilities, which not only include search engine optimization services, but also web design, and Internet marketing strategy.