Free SEO Tools
Before a company can improve its position on the major search engines, it's important first to diagnose all the possible problems that could be causing a site not to perform.
There are a number of free SEO tools that can help you evaluate the various aspects that can affect how well your web site performs on search engines. These free SEO tools also are useful for companies considering a site redesign; figure out what's broken on your existing site so that you don't repeat the error with the site redesign.
We've culled a list of free SEO tools that we think are the most helpful in providing information to improve SEO positioning:
| Keyword Activity -- Provides an estimate of the number of times that a term is searched daily on Google, Yahoo and MSN. | |
| Search Engine Spider Simulator-- Shows you what text is visible on your web page for a search engine to index. This is particularly important for search engine optimization in determining whether your site provides search engines keywords in a format that they can read. | |
| Keyword Density Analyzer -- Provides a report on the density of keywords on your web pages; useful in determining whether your site has been legitimately search engine optimized or whether someone has attempted to optimize your site through an unsavory practice called "keyword stuffing." | |
| Keyword Difficulty Check -- Provides the degree of difficulty in trying to have your site positioned for a particular keyword. | |
| Web Page Analyzer -- Reviews your site's download speed and provides recommendations to correct specific problems; this is more pertinent to the site visitor's experience. If it takes too long to download, they won't bother staying on your site. | |
| Competition Research -- Reports your Top 6 competitors on Google, Yahoo and MSN for positioning on specific keywords based on how many first page rankings the sites have. | |
| Keyword Verification -- Reports on your site's position for a particular keyword within the top 30 results on 6 different search engines. Useful prior to a search engine optimization project to document your current position. | |
| Link Popularity Check -- Enables you to compare your site's inbound link performance against direct competitors. For search engine optimization purposes, this report can help you identify how much effort you need to put into building incoming links to overtake a competitor's position. | |
| Alexa Traffic Rankings -- Use this to determine the popularity of your site against competitor sites. |
If you're not inclined to run all of these reports, or feel that you lack the expertise to interpret the information from these free SEO tools in a way that helps you improve your search engine optimization, contact Pilot Fish for assistance with your search engine optimization project.