Optimizing Web Sites for Foreign Language Markets
SEO and Spanish-language Site Bolsters Company Traffic in One Month
Because search engine users are self-selecting prospects, SEO is the most cost-effective way to reach prospective customers (you already know that they're looking for your product). For companies that have global business markets, optimizing web sites for customers in their native language is a no-brainer.
Speaking to a prospect in his or her native tongue shows a sign of respect and competence in being able to do business in other countries.
The foreign search engine landscape is similar to what we see here in the United States. Google now offers search engines covering more than 100 languages or dialects. In addition, most languages also are served by a number of local search engines.
For companies seeking to reach prospects in foreign markets via foreign search engines, the SEO requirements are the same as what one would do to optimize an English-language site:
- Develop optimized content in that language
- Optimize meta tags
- Build incoming links to the foreign language pages
Pilot Fish recently completed a project to develop and optimize a Spanish-language site for Reduction Engineering Inc. Within one month of launching the new site, Reduction Engineering had earned first page placement on multiple Spanish-language search engines, including:
- Google Mexico
- Google Argentina
- Google Bolivia
- Google Belize
- Google Chile
- Google Colombia
- Google Costa Rica
- Google Nicaragua
Additionally, the site's Spanish-speaking audience has grown considerably. In just the first month since the site's launch, more than 10% of people coming to the site speak Spanish. That compares to an average of 1.8% for sites that do not have Spanish-language pages.
With just one investment in a professionally optimized Spanish-language site, the Ohio machinery company has expanded its visibility and marketing capability globally.
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