877.799.9994   330.666.5164

6 technical SEO tips to get the most value out of your company’s blog

The critical first step is to make sure your blog is built with SEO in mind from the very start

From an SEO standpoint, blogs have been a “thing” for a while now. It seems like everybody talks about how great they are for easily creating new content for your website, generating good backlinks, drawing in more site visitors, improving search engine positioning.

Those are all important things, especially for B2B SEO. But most people only talk about content when they talk about companies starting their own blogs. Writing and promoting a blog post that’s equally attractive to site visitors and search engines alike is actually the last step in the process.

The critical first step is to make sure your blog is built with SEO in mind from the very start, and that requires a bit of technical savvy. To that end, here are a few tips to make sure your company’s website includes an SEO-friendly blog:

  1. The URL/website address should start with: https://www.yoursitehere.com/blog.

    Even though the search engines are getting better at recognizing when a blog is part of a larger website, the “.com/blog” construction is still best because it explicitly shows the blog is part of your site. Less-than-desirable options would be:
    • https://blog.yoursitehere.com (which can sometimes be mistaken for a separate website)
    • https://yourblog.somethirdpartywebsite.com (which is part of the host’s website instead of yours, substantially decreasing the SEO benefit of creating a blog)
Continue reading
749 Hits