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When a press release service is actually a dis-service

There is no backdoor channel

 

It’s a buyer beware world out there, and B2B SEO is no different.

One of the easiest traps to fall into relates directly to one of the oldest tools of corporate communication: press releases.

Despite having originated at the dawn of the last century, press releases remain a great way for companies to:

  • Provide important company updates
  • Increase name recognition
  • Establish brand leadership
  • Support their Internet marketing efforts

First of all, a press release properly optimized for the search engines is a great addition to the website of any company looking to promote itself. Useful, well-written copy crafted to appeal to your target audience and to the search engines will always enhance your corporate website’s SEO.

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