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More B2B SEO Tips to Give Your Website a Competitive Edge

SEO is one of the most cost-effective tools in industrial marketing.

Our previous blog post outlined 7 B2B SEO tips for 2017, and we thought we’d take this week to provide some additional ideas on how your company can hone its search engine optimization to increase rankings, boost site traffic and increase qualified leads.

SEO is one of the most cost-effective tools in industrial marketing, and the following tips can help you get the best return possible on your internet marketing investment.

Be Friendly and Responsive

Google’s decision to give ranking priority to websites that show up well on mobile devices is a curse – and a blessing. Making sure your site is responsive and that it operates properly on all types of devices is just one more task added to the ever-growing list of demands for companies. But it also can be a great way to differentiate your website from your competitors’ and gain an edge over those companies that haven’t yet gone mobile-friendly with their websites.

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Getting Your 2017 B2B SEO Off on the Right Foot

We’re nearly a full month into the new year, but there’s still plenty of time to consider SEO goals for your B2B website, as well as the best ways to achieve those goals. To that end, here are some best practices to put into place to get the most out of your B2B SEO this year:

Take the time to learn what your audience wants & provide it in carefully optimized, well-crafted content.

Focus on Your Audience

In a 2016 B2B Buyer’s Survey conducted by Demand Gen Report, 69 percent of B2B buyers said that content that speaks directly to their needs is the most influential aspect of a company website. To get the most value out of your SEO content, don’t just provide generalizations – learn the pain points of your intended audience and address those directly.

Prioritize Quality

In theory, every new web page is a chance to bring in new site visitors, but simply creating a lot of new pages doesn’t ensure your message will hit its target. One well-optimized, well-written page will do more to increase traffic and leads than a dozen poorly executed pages added to your B2B website just to increase page count.

Expand Your Research

B2B keyword research is about more than just individual words or short terms. Look for broader themes to create content around. Take the time to learn what information your target audience wants and provide that in carefully optimized, well-crafted content.  Google rewards this approach, and your site visitors will, too.


Answer the Question

More and more, Google is giving ranking preference to content that answers the questions that real people ask. Once you know the topics that interest your target audience, you can develop content that answers their most urgent questions.

Visualize Success

Words aren’t the only way to gain the attention of Google and potential customers – videos and infographics both have serious value as B2B SEO tools. Videos and infographics that provide useful, interesting information continue to rank well on Google and also provide another way to showcase your company’s strengths.

Stay Informed

You need to know the rules to play the game. Keeping up-to-date with current search engine practices and with the latest B2B SEO news will only enhance your ability to rank well and to attract additional qualified leads. Being uninformed = being benched. And you can’t score if you’re stuck on the bench.

Be Adaptable

Changes happen quickly, both in B2B SEO and in the business world at large. A certain amount of flexibility – and a willingness to try new tactics – will help your SEO, your website and your business stay on track.

Following B2B SEO best practices and keeping your website moving in the right direction can be a tall order. If you’d like some help staying on track, contact Pilot Fish today. We have the expertise to help you succeed.

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