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Why it Might be Time to Redesign Your Website

Saying goodbye to an awful, outdated, ugly website is easy. If you can’t bear the looks of your site because the style is outdated or because the structure has fallen apart, making the decision to redesign is an obvious one. The hard part is saying goodbye to a website that you still actually like. But just because you still like your website, that doesn’t necessarily mean that it’s still functioning the way it should to achieve the best results.

So if you’re hanging on to a likable, but aging, website, here are some of the things you might be overlooking:

Promoting a new website is a great opportunity to reach out to your customers.
  • Your website technology is no longer current.
    Sure, not all of the latest technologies are going to be the perfect fit for your company, but taking the time to review what’s available and what will give you the best return on investment might not be a bad idea. For instance, if your visitors are viewing your site from a variety of devices, switching to responsive design (where the size of your website adapts to any device, large or small) might be a great investment for your company.
  • The style of your site is looking a little dated.
    It’s kind of like having a favorite “go-to” pair of jeans that you’ve had in your wardrobe for a while. There is a reason you bought them in the first place, and there is a reason you’ve been wearing them for so long. They fit you just right, and they are comfortable. Sure, you think they look fine, but they might be the reason your friends refuse to be seen with you in public. The same might be true of your website. You think it looks fine, and you’re used to it. But, others might be thinking that it’s time for you to say “Out with the old and in with the new.” Because, unlike that old pair of jeans, no matter how long you wait, those old website styles won’t be coming back around.
  • Your site has accumulated obsolete elements and features.
    Over time, you’ve added a few elements here and a few features there that are adding up and are making your site appear cluttered. Redesigning your site will give you an opportunity to reorganize everything that has been added since the last design was created. A new design will also allow you to restructure your navigation and will help to restore the balance of your website as a whole.
  • Your Search Engine Optimization has fallen by the wayside.
    Of course, you don’t have to redesign your website in order to adopt new ways of improving your SEO, but if you haven’t had the chance to keep up, this is a great opportunity to revamp this aspect of your site as well.
  • A new user experience is a great way to engage your audience.
    Promoting a new website is a great opportunity to reach out to your customers. You can gauge their interest by promoting the new site through email, blogs, press releases and social media and inviting them to view the new site once it has been launched. You can encourage additional interaction by asking for feedback on the new site.

If you’re still having a hard time letting go of your current website, please keep in mind that fresh ideas can be applied to many of the components that you like, making them brand new again.

Do you think you’re ready for a website redesign?  Contact Pilot Fish at 877-799-9994 ext. 2104.