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The Time for Responsive Web Design is Now

You may delay,
but time will not.”
– Ben Franklin

Technology does not move in reverse. So, if you still haven’t made the transition to responsive web design, now is the time. Even if you are happy with your current website design, responsive design is imperative by today’s standards. You can stick with the same look and feel, but your site will have to be modified to work under a new grid structure.

Here are some reasons you shouldn’t wait any longer to make the transition:

  • Google prefers responsive design. Your SEO results could, and probably will, suffer without it. 
  • Mobile users are still continuing to grow in number. Device flexibility will give your site a much larger audience.
  • Mobile users have grown to expect responsive sites and can lose patience with sites that are not. They could give up and look to your competitors instead.


What’s wrong with your current fixed layout and why is it no longer feasible for mobile devices?

  • Your design, as a whole, does not conform to or render properly on different screen sizes
  • Design elements are getting cut off on smaller screens
  • Text is getting cut off on smaller screens
  • Font sizes are too small, hard to read, or, possibly even completely illegible
  • Data tables are no longer valid and are not sizable on mobile devices or tablets
  • Some images become too small to decipher
  • Images could be taking over the page in areas that should be occupied by valuable content
  • The site is difficult to navigate because buttons are reduced to an unusable sizes


How will your site benefit from responsive web design?

  • One design fits and functions well on every device
  • Text and design elements are flexible and wrap according to the size of the device
  • Fonts are automatically resized for easy readability
  • Images are reduced proportionally, or only a portion of an image is shown to save on space, depending on the size of your device
  • Navigation is simplified (often into drop-down menus). Buttons are not too big, or too small, for mobile devices and tablets
  • Unnecessary content is removed at smaller sizes presenting more focused content to mobile users
  • Layouts are rearranged at smaller sizes to keep a hierarchy of information. The most important information is shifted to the top of the page so users don’t have to scroll to find what they need.
  • Columns are collapsible and stacked vertically for easy readability.          


What are some tips, or things to think about to help with the transition?

  • Think about and decide what content is absolutely necessary for use on smaller devices.
  • Think about how content will render on smaller devices. Some images, charts, or graphs may be too detailed for smaller screen sizes and will have to be omitted from the mobile view. Some content is unnecessary. This information can also be excluded from the mobile view.
  • Look at examples of responsive web designs that work and function with ease. Evaluate and discuss those designs with your web developer.
  • Have realistic expectations. There are a countless number of devices that are available, so it’s impossible to cater to them all. Your design will look better on some than on others. Your best bet is to accommodate the largest percentage of users, so, your design should be created for the most standard devices.


It’s no question that it is essential for sites to be responsive from this point forward. If you’re ready to move forward with the transition, please contact Pilot Fish or call 877-799-9994.