877.799.9994   330.666.5164

The Difference Between Industrial and Consumer SEO

We are a big believer that industrial SEO should be treated differently from a standard one-size-fits-all SEO approach.  For most industrial or B2B companies, a visitor to a website doesn’t result in an immediate sale.  It’s more of a nurturing process that involves educating the audience with technical content, managing how much information you provide, and getting the user to take action. 

Optimizing an industrial website, while employing some of the same techniques, is different enough from consumer SEO that if you can find an industrial SEO specialist (like Pilot Fish), you shouldn’t pass up the opportunity to find out how they can help you. 

Here’s what differentiates industrial SEO specialists from consumer SEO companies:

Working with an SEO firm with industrial expertise enables you to jump-start a successful SEO program that appropriately leverages your company’s strengths to reach prospective customers.

Expertise in working with Industrial Content

Writing industrial copy tends to be more technically sophisticated, working with data sheets, machinery specs, or case studies.  The ability to supply high quality technical information to an engineer is much different than selling pizza to a consumer.  Poorly written content or inaccurate information can destroy a company’s ability to turn website visitors into off-line prospects.  Having a content writer that is familiar with your industrial audience ensures that the information you deliver satisfies those needs and delivers content with the right tone and context. 

Link building techniques tailored for industrial SEO

We all should know by now that back links send signals to search engines to help establish your online credibility.  The more quality sites that link back to your site, the easier it is for you to rank well.  Link building in 2014 is all about positioning great content to naturally build links.  Developing high quality content requires a skill set not often found at the average SEO firm.   Finding an SEO company that caters to industrial clients by employing skilled technical writers significantly improves your website’s chance of securing high quality back links for improved search engine performance.

A well-qualified industrial SEO firm can also help you identify high-quality link opportunities that exist within your industry.  Working with an SEO firm with industrial expertise enables you to jump-start a successful SEO program that appropriately leverages your company’s strengths to reach prospective customers. 

Pilot Fish’s skilled search engine team has worked with manufacturing companies for the past 19 years.  Our expertise with industrial companies sets us apart from other firms that make you pay for their learning curve.   

Contact Pilot Fish or call 877-799-9994 ext. 2104 for help with your industrial SEO efforts.