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SEO News: Google Mobile Algorithm Update coming in May, and More…

Sites that are not responsive (mobile friendly) will likely see a greater decline in mobile search rankings in spite of other SEO efforts.

Last Spring big news hit the SEO world of a mobile search algorithm update from Google tagged Mobilegeddon. We wrote about it here: “How Well Did Your Website Weather Google’s Stormy Spring?”

Well, Spring has sprung again, and we have new storms upon us. The mobile algorithm is expected to gain some strength come May. This means that sites that are not responsive (mobile friendly) will likely see a greater decline in mobile search rankings in spite of other SEO efforts.

So if you’re website hasn’t been updated to be mobile friendly, it may be time to start that project if you’re concerned about SEO performance. According to studies by comScore, desktop search queries peaked in 2013, and have been falling since as mobile use has climbed. A review of your site’s Google Analytics can help determine if your company should consider the move to responsive design to improve its mobile search results.

The landscape is changing too. Google continues to tweak how it displays paid ads and organic search results. Ads have been removed from the right-hand column of Google’s search results pages.  

Ads are getting a larger portion of the main content space, with four ads at the top of the page and up to three ads at the bottom, sandwiching organic results in the middle. Bottom line, it’s going to take more SEO effort to compete for the first page position on competitive keyword terms.

You can also expect continued tweaking of the other various pieces of Google’s algorithm (nicknamed Panda, Penguin, RankBrain, Phantom, Pigeon, HTTPS to name a few) to create some fluctuation for companies that haven’t previously taken these SEO standards seriously. 

Now’s a good time to start SEO Spring cleaning to improve your website’s performance on Google for higher traffic and better lead generation. Contact Pilot Fish at 877-799-9994 ext. 2104 for an SEO assessment and customized strategy for your site.