We’re excited to unveil “SEO Basics?” – our newest video, which you can find at the top of our SEO Experts page.
The video lists a number of important questions to consider when a company is selecting a B2B SEO firm. These considerations include a wide range of topics, such as:
- Project goals
- Staff capabilities.
A key emphasis in the video is that B2B SEO, like all forms of search engine optimization, has become increasingly complex, requiring expert skills and up-to-the-minute knowledge of ever-changing search engine practices.
Not only does the video contain some great B2B SEO advice, but it’s also a live demonstration of one of the basic industrial marketing strategies that we recommend to all of our clients: Get the most use possible out of every content piece your team creates.
Our “SEO Basics?” video actually started life out in August as a blog post titled “SEO Basics for Finding the Best Web Design or SEO Company.”
At that time, we also used the content as the basis for a B2B SEO post on our KISS SEO & Web Design blog. And now that the video is complete, we’ll use those graphics to create a slide deck to post on slideshare.net.
Re-using content is useful for a variety of reasons:
- Each piece of content is a source of valuable links both from within your own website and from other sites like YouTube and SlideShare, which all help to boost your B2B SEO efforts.
- Different types of people respond better to different types of content – some people like reading in-depth pieces; others like the movement and graphics of a video; still others appreciate the brevity of slide decks. Presenting your content in different forms increases your chances of reaching a wider variety of people and gaining more potential customers.
- Re-using content is good use of company resources, allowing you to get more work done in less time – and who doesn’t like that?
If you’d like some help with your B2B SEO and industrial marketing, contact Pilot Fish for a free site analysis and SEO plan for your company’s website.