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Identifying the right SEO factors is only half the battle

Nearly 400 SEO practitioners – including Pilot Fish – participated in a survey measuring the importance they placed on each factor.

Search engine optimization, like everything else in life, works best when you’ve got the right tools.

One of the niftiest tools we’ve encountered over the years is the Periodic Table of SEO Success Factors, in its third incarnation by Search Engine Land. As its name suggests, the table is laid out like the scientific table of elements, but instead of helium, argon and thulium, the SEO table lists factors like content quality, meta descriptions and links.

Altogether, the SEO table lists 37 elements considered most important in how well a page ranks on the search engines. Like its scientific predecessor, the SEO table organizes the elements into families and provides a weight for each factor, based in this case on how much the element is considered helpful or hurtful for SEO purposes.

Originally introduced in 2011, the chart is a great visual reminder of how complicated good SEO can be, and it’s also a useful indication of how the larger search engine optimization community views its life’s work. This year, for the second update of the chart, nearly 400 SEO practitioners – including Pilot Fish – participated in a survey measuring the importance they placed on each factor and soliciting posssible changes to the chart.

The 2015 table, which is divided into on-page and off-page sections, added three new elements and changed the weight of four existing factors, based on a combination of survey answers and research performed by the chart’s creators.

It’s a testimony to the enduring nature of search engine optimization that only a handful of changes were needed.

Of course, knowing the table’s 37 elements is only the starting point of a successful SEO campaign. The real key is to find a search engine optimization company that knows your industry and can expertly apply those elements to create a website that achieves your goals.

For help with that process, contact us at 877-799-9994 ext. 2104.