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Elements of a Successful SEO strategy

Wondering what it really takes to execute a successful B2B SEO strategy?   Based on more than 20 years of experience in website development and SEO, here’s what the SEO experts at Pilot Fish recommend: 

1. Keyword Research and Competitor Analysis

Before you start redesigning or optimizing your website, it’s important to know what the target is. Keyword research helps determine not only the most popular terms used to find businesses like yours but also similar terms that can generate additional site traffic.  Reviewing what your competitors are doing from an SEO standpoint helps gauge how competitive the search environment is for your industry, thereby providing information on what effort will be needed for your site to earn higher placement on the search engines.

2. SEO Copywriting or Content Writing

Once you know which keywords your site must focus on to attract the most site visitors, it's time to put that information into action on your website pages. Pilot Fish employs skilled B2B SEO copywriting experts who, prior to working here, developed strong content writing skills as journalists at respected print trade publications.  Our SEO copywriting specialists will work with you to identify the most appropriate content for your site and then work their magic to develop content that addresses what search engines and your site visitors are looking for.

3. SEO Link Building or Off-page SEO

Because search engines evaluate the number and type of incoming links to your site as a way of determining your site's importance vs. your competitors', it's important to incorporate an incoming link strategy into your search engine optimization plans.  Pilot Fish SEO specialists will work with you to identify the best strategy for your business. 

4. Ongoing Maintenance and Measurement

Because search engines routinely alter the way they rank sites and your competitors are likely to revise and improve their own sites over time, it's critical that you or your SEO firm periodically review your search engine optimization to make sure your site's still performing.  Additionally, it's important to continue adding valuable content so that site visitors will return.  Pilot Fish can provide you an ongoing SEO strategy for maintaining your site's performance.

For a free site analysis or a customized quote for your B2B website, contact the SEO experts at Pilot Fish or call 877-799-9994 ext. 2104.