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Not an Off-Page SEO Believer? Here’s Why You Should Be

Most people familiar with search engine optimization recognize that ranking higher on Google involves two main factors: 1) On-page optimization, including keyword-rich content and relevant SEO tags and 2) Off-page SEO, meaning links from other websites back to your website.

For years we’ve spent countless hours educating companies in the manufacturing sector on how the search engine algorithm works to help our clients achieve better rankings. The easy part has always been explaining the on-page factors of optimization centered on keyword-rich content and relevant meta tags. In the early days, if you did that well, the results followed. But over time, more and more website developers and SEO companies figured out the secret sauce to rank, making it easy for spammy sites to earn high positions, which hurt the quality of search results.

If you don’t have good quality sites linking back to your site, you won’t rank for competitive search phrases that could drive a significant amount of traffic to your site.

Fearing that spammy results were hurting the integrity of search results and frustrating users, Google made a big change to the algorithm, adding inbound links from other websites as a factor affecting your site’s ranking. It’s now been that way for several years.

But educating clients on off-page optimization is tough. I’ve heard it hundreds of times: “We never did this before, why now?” Even worse, try talking about building links to company management, where most are Baby Boomers or early Generation Xers, and the first response is a blank face. Then comes the skepticism and disbelief, and off-page SEO doesn’t get approved in the budget.

To achieve rankings today, off-page SEO is a must. Bottom line, if you don’t have good quality sites linking back to your site, you won’t rank for competitive search phrases that could drive a significant amount of traffic to your site.

For those off-page SEO non-believers, check out the video we’ve embedded here that comes straight from Matt Cutts, a Google engineer who serves as the public face for all things related to search.

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Now that you’ve watched the video, it’s time to be an off-page SEO believer and let the linking begin. So how do you do that?  That’s another can of worms.

Contact Pilot Fish at 877-799-9994 ext. 2104 for assistance with your off-page SEO.