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2017 Google Algorithm Changes Cause Consternation

If you’ve remained on the right side of Google in your SEO practices, then you should see improvement year-over-year.  If you don’t, be honest about the effort you’ve put into SEO and get an action plan in place to correct that.

For folks who keep a close eye on their Google Analytics, the past several months have been an exercise in angst and futility.  Google has been actively updating its algorithm and Google Analytics tracking software this year, causing many to believe that their sites are losing traffic and SEO rankings.

Google keeps pretty quiet about the updates it executes, the effects and why.  So, it’s been up to SEO firms like Pilot Fish to try to sort through these changes to provide some clarity to its clients.

As part of our SEO programs, Pilot Fish provides its clients with quarterly SEO reports that help track site traffic and progress in earning and maintaining strong positions for important keywords.  That reporting, plus information gathered by others in our industry, helped to identify a number of changes that were taking place at the search engine giant.

In a nutshell, Google has made major search engine updates almost every month this year:

Google 2017 Search Engine Updates

January 10, 2017

February 1, 2017

February 6, 2017

March 8, 2017 -- http://www.gsqi.com/marketing-blog/march-7-2017-google-algorithm-update-fred/

April 4, 2017 -- https://moz.com/google-algorithm-change

May 17, 2017 -- http://www.gsqi.com/marketing-blog/category/algorithm-updates/

June 25, 2017 -- http://searchengineland.com/google-algorithm-update-rolling-since-june-25th-277942

On top of that, the search engine giant changed the user interface of Google Analytics this past spring, and, apparently, also the methodology for tracking and reporting keywords and average keyword ranking in July.

The upshot is that it can be pretty difficult to know right now, with any confidence, whether a website’s traffic is fluctuating because of an actual increase or decrease in activity to the website or whether the reporting changes in Google Analytics just makes it look like your site is doing better or worse.

It's not unusual for Google to make a big change to its algorithm that benefits your site one month, only to find that a further tweaking of that change causes your site’s organic traffic to drop after that.

For companies that track their site traffic month-to-month, we suggest taking a longer view before hitting the panic button. 

Compare monthly site traffic of 2017 to that of 2016.  If you’ve remained on the right side of Google in your SEO practices, then you should see improvement year-over-year.  If you don’t, then it’s time to be honest about the effort you’ve put into your B2B SEO strategy, particularly content marketing and off-page SEO, and get an action plan in place to correct that.

For assistance with your B2B SEO strategy, contact a reputable B2B SEO agency, like Pilot Fish, or call 877-799-9994 ext. 2102.