We’re nearly a full month into the new year, but there’s still plenty of time to consider SEO goals for your B2B website, as well as the best ways to achieve those goals. To that end, here are some best practices to put into place to get the most out of your B2B SEO this year:
In a 2016 B2B Buyer’s Survey conducted by Demand Gen Report, 69 percent of B2B buyers said that content that speaks directly to their needs is the most influential aspect of a company website. To get the most value out of your SEO content, don’t just provide generalizations – learn the pain points of your intended audience and address those directly.
In theory, every new web page is a chance to bring in new site visitors, but simply creating a lot of new pages doesn’t ensure your message will hit its target. One well-optimized, well-written page will do more to increase traffic and leads than a dozen poorly executed pages added to your B2B website just to increase page count.
B2B keyword research is about more than just individual words or short terms. Look for broader themes to create content around. Take the time to learn what information your target audience wants and provide that in carefully optimized, well-crafted content. Google rewards this approach, and your site visitors will, too.
More and more, Google is giving ranking preference to content that answers the questions that real people ask. Once you know the topics that interest your target audience, you can develop content that answers their most urgent questions.
Words aren’t the only way to gain the attention of Google and potential customers – videos and infographics both have serious value as B2B SEO tools. Videos and infographics that provide useful, interesting information continue to rank well on Google and also provide another way to showcase your company’s strengths.
You need to know the rules to play the game. Keeping up-to-date with current search engine practices and with the latest B2B SEO news will only enhance your ability to rank well and to attract additional qualified leads. Being uninformed = being benched. And you can’t score if you’re stuck on the bench.
Changes happen quickly, both in B2B SEO and in the business world at large. A certain amount of flexibility – and a willingness to try new tactics – will help your SEO, your website and your business stay on track.
Following B2B SEO best practices and keeping your website moving in the right direction can be a tall order. If you’d like some help staying on track, contact Pilot Fish today. We have the expertise to help you succeed.