Despite continued uncertainty about industry-related federal policies, news out this month from the Institute for Supply Management indicates that manufacturing continues to grow.
In fact, the institute reported that U.S. manufacturing expanded in February at its fastest pace since August 2014. And it doesn’t look like a fluke. The February increase extends a six-month trend of improving numbers.
As the scene continues to heat up, manufacturers – including your customers and prospects – are going to be looking for the goods and services they need to keep up with the growing demand. Does your company have a website and internet marketing program set to capitalize on these trends?
This is a good time to take a long, hard look at your corporate website to find an answer to that question. For starters, does your site:
- Provide the right message to prospects and clients?
- Offer accurate, up-to-date information on products and services?
- List your company’s address, phone number and email clearly and correctly?
- Include contact forms that work – and go to the right people?
Lastly, would you want to do business with a company that has a website like this?
If you can answer yes to all of those questions, good for you. Your next step is to see if you’ve got the proper SEO in place to bring in new, qualified prospects. Again, a few simple questions will do the trick. Do you know:
- The number of visitors that reach your website via the search engines?
- The most important search terms (and phrases) that prospects use to find your products and services?
- Your current search engine ranking for each of those terms?
Is each page of your website optimized to rank well on one or more of those terms?
And, again, if the answer is yes to all of those questions, good for you. Now, you can gear up your content marketing and link building to keep your website ranking well and pulling in new leads.
Ahhh, there’s the rub. Do you have a content marketing and link building program in place? Do you know the most effective strategies to successfully develop such a program?
Don’t feel bad if the answer is “no” to this or to any of the earlier questions. With company employees spread thin and wearing many hats, it’s easy to forget about SEO and internet marketing.
While you don’t need to feel bad, you do need to feel a serious sense of urgency to get your website and your B2B SEO in shape to take advantage of the potential for increased demand.
Not only is manufacturing growing, but so is the number of B2B marketers relying on the search engines as a source of new leads. According to the 2017 State of B2B Digital Marketing Report, 63 percent of survey participants indicated that organic search topped their lists as a leading channel for revenue growth.
You can bet those respondents are getting their corporate websites and SEO plans in order. And your company will need to as well or get left in the dust by those better prepared to capitalize on improving manufacturing conditions.
The most effective way to not get left behind is to find a B2B SEO and website company that can help you create the right Internet marketing program to reach your prospects. You’ll want to look for a company that has a proven track record, experience in your industry and the knack for listening to and meeting your needs, not pigeon-holing you into a one-size-fits-all approach.
If you’re ready to build a website and B2B SEO program geared to your company’s success, contact Pilot Fish today by submitting this simple form or by calling 877-799-9994 ext. 2102.